1. Who we are

Direct Travel Liverpool Ltd is the data controller for the personal information described in this notice. We trade as Direct Travel Liverpool and provide private hire, airport transfer, minibus and group transport services.

You can contact us at admin@directtravelliverpool.co.uk, by telephone on 07710 530200, or by writing to our registered office.

2. Personal information we collect

The information we collect depends on how you contact us and the service you request. It may include:

• your name, email address, telephone number and billing or contact address;
• pickup and destination addresses, dates, times, flight or travel details, additional stops and journey instructions;
• passenger numbers, luggage information and information about accessibility or other transport requirements;
• booking references, quotations, payment method, payment status and transaction references;
• messages, call notes, complaints, feedback and other correspondence;
• technical information about use of the website, such as IP address, browser, device and pages viewed, where collected through essential security tools or consented analytics; and
• cookie choices and consent preferences.

Where payment is made by card, full card details are normally handled by the relevant payment service provider rather than stored by Direct Travel Liverpool. The information visible to us may include the payment result, amount and transaction reference.

3. Where the information comes from

We usually receive information directly from you when you request a quote, make a booking, complete a form, telephone, email or message us. We may also receive it from someone booking on your behalf, a business, school or organisation arranging transport, our booking and dispatch systems, a payment provider, or a transport supplier involved in fulfilling the journey.

If you provide information about another passenger, you should make sure you are authorised to do so and that they know this notice is available.

4. How and why we use personal information

We use personal information to:

• provide quotations, check availability and administer bookings;
• plan and provide journeys, including communicating relevant instructions to drivers and transport suppliers;
• take and reconcile payments, issue receipts or invoices and maintain financial records;
• respond to enquiries, changes, lost-property reports, complaints and other customer-service matters;
• operate, secure, maintain and improve our website, booking systems and services;
• prevent misuse, protect our legal rights and resolve disputes; and
• comply with legal, regulatory, licensing, tax and accounting obligations.

5. Our lawful bases

Depending on the circumstances, we rely on one or more of the following lawful bases under UK data protection law:

• Contract: to take steps at your request before a booking and to provide an agreed journey or related service.
• Legal obligation: where we must keep or disclose information to meet legal, tax, accounting, licensing or regulatory duties.
• Legitimate interests: to administer the business, provide customer support, improve services, maintain security, prevent fraud, establish legal claims and keep appropriate business records. We consider the effect on your rights before relying on this basis.
• Consent: for non-essential cookies and any activity for which consent is the appropriate legal basis. You may withdraw consent at any time.
• Vital interests: in a genuine emergency where processing is necessary to protect someone’s life.

We do not use booking or enquiry contact details for direct marketing unless we have a separate lawful basis and have provided the required choice.

6. Who we may share information with

We only share information where it is reasonably necessary for the purpose described. Recipients may include:

• drivers and appropriately licensed transport suppliers involved in providing a journey;
• booking, dispatch, communications and customer-support system providers;
• payment processors, banks and providers supporting payment administration;
• website hosting, security, analytics, email, cloud storage and IT support providers;
• accountants, insurers, legal advisers and debt-recovery providers where relevant;
• businesses, schools or organisations that booked or paid for the transport, where appropriate; and
• the police, courts, regulators, licensing authorities, HMRC or other public bodies where disclosure is required or permitted by law.

We do not sell personal information.

7. International processing

Some technology providers may process information outside the UK. Where this happens, we require an appropriate legal mechanism and safeguards, such as UK adequacy regulations or approved contractual protections, where required by law.

8. How long we keep information

We keep personal information only for as long as it is reasonably needed for the purpose for which it was collected and to meet legal, tax, accounting, licensing, insurance and dispute-handling requirements. The period varies according to the type of record and whether a booking was completed, cancelled or only enquired about.

When information is no longer required, it is deleted, anonymised or securely disposed of. Cookie and consent information is handled as described in our Cookie Policy.

9. How we protect information

We use reasonable organisational and technical measures designed to protect personal information from unauthorised access, loss, alteration or disclosure. No internet or electronic storage system can be guaranteed as completely secure.

10. Children and passenger information

Transport may sometimes be arranged for a person under 18 by a parent, guardian, school or other responsible organisation. The person making the booking should provide only the information needed to arrange the journey and should have authority to provide it. We do not knowingly invite children to make bookings independently through this website.

11. Pricing and automated processing

Our online booking system may automatically calculate availability and prices using journey details such as locations, mileage, date, time, vehicle type and applicable pricing rules. This calculation does not make a decision that has a legal or similarly significant effect on you. You can contact us if you believe a quotation or booking detail is incorrect.

12. Your data protection rights

Depending on the circumstances and the lawful basis used, you may have the right to:

• ask for a copy of your personal information;
• ask us to correct inaccurate or incomplete information;
• ask us to erase information;
• ask us to restrict how information is used;
• object to processing based on legitimate interests;
• receive certain information in a portable format; and
• withdraw consent where processing is based on consent.

Your right to object: you have the right to object to processing based on our legitimate interests. We will stop unless we have compelling legitimate grounds to continue or the processing is needed for legal claims.

These rights are not absolute and an exemption may apply. We may need to confirm your identity before completing a request. Contact us using the details above; there is normally no charge.

13. Cookies and website analytics

We use essential cookies needed for website operation and consent controls. Statistics or marketing technologies are used only where the required consent has been given. Our Cookie Policy explains the categories, current cookie list and how to change your choices.

14. Complaints

Please contact us first if you have a concern so we can try to resolve it. You also have the right to complain to the Information Commissioner’s Office (ICO), the UK data protection regulator. Visit ico.org.uk/make-a-complaint for current contact details and guidance.

15. Changes to this notice

We may update this notice when our services, suppliers or legal obligations change. The latest version will be published on this page with a revised review date.