1. What cookies are

Cookies are small text files stored on a computer, phone or other device when a website is used. Similar technologies can also store or access information on a device. They help websites operate, remember choices and, where permission has been given, understand how a site is used.

2. How this website uses cookies

Direct Travel Liverpool Ltd uses cookies and similar technologies for the following purposes:

• Essential: to provide core website functions, security and the cookie-consent service. These cannot be switched off through the banner where they are strictly necessary.
• Statistics: to help us understand how visitors use the website and improve it. These are used only where consent has been given.
• Marketing: to support advertising or measure marketing activity, if such services are enabled. These are used only where consent has been given.

The consent system is configured to block known non-essential scripts until the relevant permission is given. A cookie used to remember consent preferences is currently retained for 30 days.

3. Current cookie list

The table below is maintained through the website’s consent system. It should be reviewed after material changes to the website, booking widget, analytics, advertising or embedded content.

4. Accepting, rejecting or changing your choice

When the cookie banner appears, you can accept all cookies, reject non-essential cookies or open Preferences to choose by category. Rejecting optional cookies should not prevent use of the essential parts of the website.

After closing the banner, use the floating cookie-settings button to review or change your choice. You can also clear cookies or adjust privacy controls through your browser. Withdrawing consent does not make earlier processing unlawful.

5. Third-party services and embedded content

Some pages may use services supplied by other organisations, such as the booking and dispatch platform, website analytics, maps, payment services, social platforms or embedded content. These providers may set their own cookies when their service loads. Non-essential services should be blocked until consent where required.

Third parties are responsible for their own privacy and cookie information. Their services and cookies may change independently, which is why regular scans and reviews are necessary.

6. The rules that apply

The Privacy and Electronic Communications Regulations apply to cookies and similar technologies in the UK. Essential cookies may be used without consent where they are strictly necessary to provide a service requested by the user. Other cookies require clear information and valid consent before they are set.

Where cookie information is personal data, the UK GDPR and Data Protection Act 2018 may also apply. More information about our use of personal information is available in our Privacy Policy.

7. Updates and contact

We may update this policy when the website, consent system or third-party services change. The review date will be updated when material changes are made.

Questions can be sent to admin@directtravelliverpool.co.uk or raised by calling 07710 530200.